Unveiling the Secret to Success in E-commerce Web Design in Essex
Forbes predicts the aggregate value of the global e-commerce market to reach $6.3 trillion by the end of 2026. The sales this year are expected to increase 10.4%. Having looked at this positive side, do you still think you can afford to lose out on your sales due to a poor web design in Essex? Of course, a functional site paves the way for success, but uniqueness is significant too. A typical website is hardly enough. Therefore, let us share a different set of rules to play by and achieve the full potential of your business.
5 Elements Spelling Success for a Website Design in Essex
Whether you are looking to design your
e-commerce website from scratch or revamp an existing site, here is what you
must focus on:
1.
Exceptional product
photos
People shop with their hard-earned money.
Do you think they will ever part with it without knowing all about the item?
Product photography provides a 360-degree view. Unless there is clarity in the
picture, shoppers will be unsure about the purchase. This is exactly where
e-commerce struggles to compete with a brick-and-mortar experience.
Unlike a physical store where individuals
enjoy the convenience of holding an item and comparing it to similar products,
items for sale online hardly match up to that experience. There is no way to
touch it before purchase. How do you think the most successful e-commerce
businesses have overcome this deficit? They have incorporated awesome photos of
their products to reflect their unique identity.
Also, when adding photos to the website, ensure a user-friendly layout. Avoid photo carousels as much as possible since they take a lot of time to load. Also, well-lit pictures provide a better view, regardless of angle. Lastly, never forget to include images of products showing real people using them to build trust with customers.
2.
Customer reviews
offering social proof
A web design
in Essex must have a layout for including reviews. They act as social
proofs for consumers when they make online purchases. Imagine yourself viewing
products from an unknown e-commerce store. You certainly do not know about the
people running it. You lack the privilege to touch the merchandise. You are
unsure about the return policies of the store. After all these obstacles, will
you still be interested in proceeding? Not really, unless you have access to
reviews from real customers stating the pros and cons of purchasing the
product.
Statista
reveals that, like you, over 90% of consumers in the UK have avoided purchases
from an e-commerce store that had less than a 4-star rating. In other words,
customer reviews matter, and a web design that leaves no space for this element
fails to provide comfort and confidence to online shoppers.
3.
Slick navigation
Will you ever walk into a cluttered store
where everything is unorganised? We bet not. Likewise, online shoppers seldom
enjoy their experience at an e-commerce site where it’s messy and the
navigation poor. An ideal website design in Essex
calls for a tiered structure, filters, search bar and similar elements to
create a pleasant shopping experience. In simple words, a pixel-perfect
business logo and a superb business name are hardly enough.
4.
Live chat
When you walk into a store, you will find
staff greeting you at the entry point. That is retail etiquette. Live chats
play that role like a discreet employee on e-commerce sites. They reassure
shoppers of real people behind the screen, waiting to extend their helping hand
to you. They also iron out the friction between a visitor and the store by
providing immediate assistance on technical issues that may crop up at any
moment.
Research by Zendesk revealed that live
chat provides the second-highest customer satisfaction after phone support. And
51% of customers agreed to purchase for the second time from an e-commerce
store that has it (according to Kayako research). Therefore, one thing is
certain. As long as you have a live chat support facility added to your
e-commerce outlet, you are in safe hands. Talk to a website designer to get it
integrated into your shopping site.
5.
Safe and seamless
checkout
The world of the Internet is scary.
Identity thieves, scam artists and sophisticated hackers wait for opportunities
to deceive consumers. Therefore, every e-commerce business must ensure a safe
shopping experience and probably, the simplest way to do so is through secure
check-out badges. Also, get a hosted check-out to handle all your transactions
securely. Lastly, work on the familiarity of your check-out page, as it breeds
confidence. Speak to a professional web designer and get yours crafted with
safety and ease of use in mind.
Postscript:
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