Choosing Between Custom Web Design and Template: Insights from a Website Design Company in Essex

When designing a website from scratch, one is often found caught up in a dilemma: custom design or template? That’s a tricky question when you are unaware of the differences between the two. Today, the blog aims to dissolve that doubt by providing an overview of both. Read mindfully if you wish to go ahead with the right choice and improve the digital marketing strategy of your business, keeping your futuristic requirements in mind. By the end of this write-up, you will certainly understand what is best for you and confidently approach your preferred website design company in Essex.

Custom Web Design: Why it Works?

Ask the best web design agency in Essex about custom web design, and you will discover that it involves designing a site from scratch to be unique and flexible through software integration. It can never be built on WordPress or Joomla but is found to be more capable of driving business growth and sales.

One of the best things about a custom web design is that you can skip unnecessary features and functionalities to create something unique that you can be proud of. The process starts from the bottom up and takes both time and money to finish. Since it involves a lot of technicalities, it’s wise to hire a reputable website design company in Essex.

Here are some more reasons why businesses often consider designing a site from scratch:

ü  Better in terms of security as it is customised with specific security features

ü  Based on bespoke business requirements

ü  More flexible and scalable; grows with business

ü  Website design aligns with the brand’s key messaging

ü  Lends a unique look to the website, helping it to stand out from the rest

ü  Performs better in terms of SEO as it’s developed with the best practices in mind

ü  Website designers are readily available for any assistance

But yes, it takes more time and money to design a website. Plus, it’s almost always an outcome of collective effort from professional designers, developers and QAs.

Website Template: Why it Underperforms?

Pre-designed with a framework or layout, website templates offer plenty of built-in options. Already packed with features and functionalities, they only require setting up to go live. Since it demands no specialisation or coding knowledge, anyone can get their website up and running in no time. However, one of the major drawbacks is that there is no scope for updating the design in the future.

If the speed of execution matters and not the outcome, go for readymade templates to design your website. With the help of the visual builder, you can simply drag and drop different blocks into the right slots to create a not-so-perfect website. Yes, it’s super fast, but it appears cheap and amateurish at the same time.

Besides, the system compresses lines of code and takes 14x more time to upload the site on various devices. A delay of a few seconds may still be manageable, but with this poor upload speed, your ranking on Google is sure to drop. The search engine usually prioritises custom-built websites and ranks the services of those businesses over template-based ones.

A few other disadvantages of website templates are covered below:

ü  Template-built websites typically portray boxy themes

ü  They are mostly not mobile-responsive

ü  They rarely appear as unique and professional as custom-built websites

ü  Ongoing maintenance can be challenging and time-consuming as finding support is next to impossible

ü  The site operates sluggishly due to third-party integration and add-ons

ü  More prone to security vulnerabilities as they are not adequately maintained and updated

Custom Web Design or Template: What Counts?

As long as you have no tight budget or time limit, always pitch for bespoke web designs from the best web design agency in Essex. It may cost you more, but you will be thoroughly impressed by its SEO potential, user experience, scalability and brand identity. You are sure to save a lot of money going forward.

In the real world, self-employed individuals and small entrepreneurs usually pick website templates. On the contrary, large organisations go for bespoke designs for their websites, as they favour customisation and flexibility more than anything else. However, it’s not an established norm and can always be broken for the sake of uniqueness and desired functionalities.